When Mobile Shopping Carts Go Horribly Wrong
Sometimes when I’m at a Seattle Sounders game, it’ll dawn on me: gah I forgot to re-order my dog’s special fat-dog food. I’ll whip out my phone at halftime, login to Amazon, place my order. Done. Peace...
View ArticleDesign Systems: Are They Always Worth The Trouble?
After seeing a number of headlines recently popping up about design systems, I started to wonder: how large should an organization be before investing a lot of time into creating and maintaining a...
View ArticleImage Optimization for Websites
When it comes to displaying images on the web, there’s a tight line to walk. Make them too large or too high-resolution, and your website will slow to a crawl. Make them too small or too...
View ArticleVirtual Reality Won’t Work Without Great UX Designers
When done well, virtual reality (VR) experiences are mind-blowing. They’re disarming. They can transport a user from a living room to a haunted house or ocean vista. With a few consumer-ready headsets...
View ArticleAI Needs UX Designers, Too
“Agentive technology” is a quietly humming buzz-phrase, appearing in my Twitter feed from time to time (and now my physical library at home), and it always piques my interest. The idea of a very...
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When Users Are Filled with Rage
As UX designers, it’s our job to make sure users can accomplish what they set out to do—and if we’re really on a roll—make them happy in the process. But UX designers don’t often have the final say,...
View ArticleVanity Metrics Need to Die
Unless you’re working for a Goliath of a company like Amazon or Google, chances are you don’t necessarily have access to massive data sets that intelligently report user experience insights. This is a...
View ArticleWhen User Personas Just Don’t Matter
I sat down with a new client a few weeks back to discuss an upcoming project of ours. I was set to learn their hopes and dreams, to see what exactly they needed from us. They were super eager to...
View ArticlePreparing E-Commerce Websites for the Holidays
In 2016, e-commerce shopping accounted for more than 10% of total US holiday revenue. That’s bananas. We can be sure that this season, that number is only going to grow. And if you’re lucky enough to...
View ArticleMarketing and User Experience Design Must Work Together
User experience designers aim to ensure that users who interact with products or systems can accomplish what they need to do, and do so with minimal frustration and decent levels of efficiency....
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